The Texas Legends are pushing hard for former Tennessee head coach Bruce Pearl to succeed Nancy Lieberman in Frisco, and are reportedly willing to make Pearl the highest-paid coach in the D-League’s history in order to woo him. That may seem a bit odd considering the NBA’s current financial situation and the pretty measly salaries afforded to the D-League’s players, but it’s understandable why Donnie Nelson covets Pearl; he’s precisely the kind of talented, charismatic leader who can make the Legends a better team while also turning their games into an event. Like it or not, the D-League still needs to be sold, and Pearl — with his unique sartorial choices and natural panache — could be just the guy to sell a ketchup popsicle to a woman in white gloves.
Yes, the reported $500k salary package is ridiculous, and there are undoubtedly other capable coaches who could take over the Legends for a much more affordable cost. But Pearl has become Nelson’s very public preference, and the fact that the two hosted a press conference together without any official announcement to be made tells us plenty about the motivations of this particular courtship. Nelson — and the Legends — want to make a splash, and it’s hard to to find fault in that motivation. Pearl could conceivably attract a lot of attention to the Legends organization, and really, he already has. Whether that attention can be converted into actual profit remains to be seen, but Pearl’s involvement with the Legends would certainly make the franchise more attractive to prospective sponsors and fans.
Pearl is a talented coach; he wouldn’t be considered for the position if he were strictly a showman. Yet the advantages gained from Pearl’s potential involvement with the Legends would seem to help the actual basketball product more indirectly than they do directly. The interest, revenue, and branding gained by his possible hire could pay off immediately and even carry over into the next few seasons, and subsequently feed into the overall infrastructure of the team as a result. Of course, the gains from Pearl’s potential hiring could just as easily fail to cover even the costs of his salary alone. Pearl would fit in well as a D-League coach, but he’ll have to do more than that. In order to legitimately justify this kind of expenditure, Pearl would have to be both coach and commodity, and take the Legends brand much significantly further in the coming year than it was able to during the team’s inaugural season.